Droga5.

New York, New York

Project Overview.

Droga5, an NYC based advertising agency, offers a variety of services to clients globally.  Droga5 works across multiple platforms including; broadcast, print, digital, social and experiential. Within their own work, Droga5 pushes the boundaries of culture, endeavoring on projects which are aimed to help unravel social issues, create movements within the cultural state and produce significant content.

The concept behind this space was to reflect the current culture and aesthetic of their existing floors through the preservation of the original concrete floors, exposing the open ceiling as much as possible while incorporating the typical Droga5 design elements of black wood, walnut and metal accents.  Utilizing a color scheme in line with the client’s brand palette, a neutral, monochromatic environment with “pops” of blue to create a dynamic environment.  The layout of the space was intended to clearly define areas for client interfacing, collaboration and areas intended for production. Pure, simple elements of concrete floors, black wood, metal, walnut and white tile create a layered and textural materiality that brings warmth and depth to the space. The contrasting materials in both texture and color highlight the remarkable differences between the compositions of the materials.

The design team looked to plan and design a space that further promotes company culture. A large informal lounge/seating area allows for touch-down meeting opportunities located adjacent to the Reception and main Pantry. This space encourages collaboration, featuring a large community pantry opening to lounge seating offered to cater to a variety of impromptu gatherings. This space is also utilized / intended to display current work, collaborate with clients, and promote the cultural events within the daily activities of Droga5.