New York, New York

project overview.

Crafting exceptional wood furniture is what Gunlocke is known for. So when redesigning the New York showroom the idea of expressing craftsmanship through design was a natural solution in support of the new company principles – Innovation & Professional Client Services.

The space highlights Gunlocke’s products in a story-driven format and was designed so that when stepping out of the elevator there is a clear vista into the showroom. Large sheets of glass penetrated by a wood beam that serves as an anchor for a continuous custom light fixture combines the visual effects of viewing the products while experiencing the innovative use of the light fixture.

A central café serves as a multi-purpose room to show various samples of wood and finishes cleverly displayed along an interchangeable wall system. A glass conference room was located nearby for privacy but open enough to showcase a custom wood conference table.

Furniture vignettes were strategically placed around the glass conference room so that a Client would have a visual connection to the overall product line.  Light finishes are used throughout the space to highlight and contrast the richness of the wood furniture that is Gunlocke’s signature.

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